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About the Author
Kevin Airgid is an internationally recognized designer, author and speaker. He runs a small interactive studio that develops creative projects for clients such as: Amnesty, ESPN, Ford, MTV and Pepsi.
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LitFusion Cool site – but fails on the goods.
LitFuse Design reminds me alot of my old site (Airgid Alienware site). OK, their design / animation is waaay better… but what I’m talking about is the fact that it takes like a million clicks to get at their portoflio. In fact I still couldn’t find it after huntng around. Not good. When I researched my user logs for “airgid.com” I realized that the most hit area (like 95% of the time) was my portfolio. So I placed it on the home page. Give users what they want, and they will be happy. Happy users turn into clients. Simple as that. I imagine this company will figure that out too… (the hard way).